A partnership based on performance and athlete support
The Freeride World Tour, which brings together the world's best skiers and snowboarders, represents a unique opportunity for Therm-ic to highlight its expertise in the service of athletes and performance. The brand teams up with renowned freeriders such as Max Hitzig, current champion, and Marcus Goguen, who finished second last season. In addition, Therm-ic also collaborates with FWT legends, including Léo Slemett, Freeride World Tour champion in 2017, as well as Aymar Navarro, Juliette Willmann and Manon Loschi, who continue to push the boundaries of their sport.
This partnership aims to provide athletes with the best tools to evolve in extreme conditions, where warmth and dexterity are essential to ensure top-level performance.
A new range of freeride gloves
As part of this partnership, Therm-ic is launching a new range of gloves and mittens specifically designed for freeriding. Two exclusive co-branded Freeride World Tour models will be offered, combining thermal innovation with a design adapted to the demands of this discipline. The range also includes a heated glove, perfect for long days spent on snowy slopes, where the cold can become a limiting factor.
Thanks to the integrated heating technology, athletes will be able to keep their hands warm without compromising their dexterity, a crucial element in guaranteeing optimum performance.
Keeping everyone on the Freeride World Tour warm
In addition to the athletes, Therm-ic is also committed to supporting the teams who make every Freeride World Tour event a success. Members of the organization, technical teams and all those who work behind the scenes often face extreme weather conditions. This partnership will enable Therm-ic to equip these professionals with appropriate thermal solutions, ensuring that they can carry out their work in the best possible conditions.
Therm-ic attaches great importance to the well-being of these teams, who, like the athletes, are confronted with the vagaries of the weather to ensure the smooth running of the event.
Statements
Nicolas Hale Woods, Founder and CEO of the Freeride World Tour: “We are delighted to welcome Therm-ic to the Freeride World Tour family. Their cutting-edge heating products will make a significant difference to both our athletes and the staff who work in some of the toughest conditions on the mountain.”
François Duvillard, CEO of (Sidas World) Therm-ic added: “The Freeride World Tour perfectly embodies Therm-ic's values: innovation, endurance and passion for winter sports. We're proud not only to provide the athletes with state-of-the-art equipment, but also to support all those behind the scenes who bring this event to life, keeping them warm and focused, even in the toughest conditions.”
Conclusion
This partnership marks a new stage in Therm-ic's commitment to the freeride community. By equipping not only the athletes but also all those who ensure the smooth running of the event, Therm-ic is helping to improve performance conditions in the demanding world of freeriding. Together, Therm-ic and the Freeride World Tour push the limits of mountain performance, while ensuring warmth and safety for all involved.
